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Marketing

Course Overview:

This Digital Marketing course is designed to equip participants with in-demand skills for planning, executing, and analyzing online marketing campaigns. The course covers a wide range of digital marketing techniques, including SEO, social media marketing, PPC advertising, content marketing, and analytics.

Learning Objectives:

Understand the core concepts of digital marketing.
Plan and implement successful digital marketing campaigns.
Master tools and techniques for SEO, PPC, social media, and email marketing.
Analyze campaign performance using data and analytics tools.
Build a professional portfolio showcasing marketing skills.

Key Topics Covered:

Module 1: Introduction to Digital Marketing

What is digital marketing, and why is it important?
Traditional vs. Digital Marketing.
Understanding the digital marketing funnel.
Key performance indicators (KPIs) in digital marketing.

Module 2: Website Planning and Development

Importance of a website in digital marketing.
Basics of website design and user experience (UX).
Creating a WordPress website.
Integrating tools like Google Analytics and Tag Manager.

Module 3: Search Engine Optimization (SEO)

Understanding search engines and algorithms.

On-page SEO:

Keywords research and optimization.
Title tags, meta descriptions, and headers.
Content creation and optimization.

Off-page SEO:

Link building strategies.
Social signals and guest blogging.

Technical SEO:

Website speed optimization.
Mobile SEO and core web vitals.
Using SEO tools like Google Search Console, SEMrush, and Ahrefs.

Module 4: Pay-Per-Click Advertising (PPC)

Introduction to paid advertising and its importance.

Google Ads:

Setting up and managing Google Ads campaigns.
Keyword bidding strategies.
Understanding ad quality score.
Display advertising and remarketing campaigns.
Introduction to Microsoft Ads.

Module 5: Social Media Marketing

Importance of social media in digital marketing.
Platforms overview: Facebook, Instagram, Twitter, LinkedIn, Pinterest.
Creating and managing social media campaigns.
Organic vs. paid social media strategies.
Using tools like Meta Ads Manager and Hootsuite.

Module 6: Content Marketing

The role of content in digital marketing.
Developing a content strategy.
Blogging and guest posting.
Video marketing:
Platforms: YouTube, TikTok, Instagram Reels.
Optimizing video content for engagement.
Content distribution and repurposing.

Module 7: Email Marketing

Building an email list.
Creating effective email campaigns:
Writing compelling subject lines and content.
Designing email templates.
Tools like Mailchimp, Constant Contact, and SendGrid.
Analyzing email performance metrics.

Module 8: Analytics and Reporting

Importance of data-driven marketing.

Google Analytics:

Setting up and tracking goals.
Understanding user behavior.
UTM tracking and campaign monitoring.
Generating reports and optimizing campaigns.

Module 9: Affiliate and Influencer Marketing

Basics of affiliate marketing and monetization.
Finding and partnering with affiliates.
Identifying and working with influencers.
Measuring ROI for affiliate and influencer campaigns.

Module 10: Digital Marketing Strategy and Career Development

Crafting a comprehensive digital marketing strategy.
Budgeting and resource allocation for campaigns.
Building a digital marketing portfolio.
Preparing for certifications like Google Ads, HubSpot, or Facebook Blueprint.

Tools and Technologies:

SEO: Google Search Console, SEMrush, Ahrefs.
PPC: Google Ads, Microsoft Ads.
Social Media: Meta Ads Manager, Hootsuite, Buffer.
Email Marketing: Mailchimp, Constant Contact.
Analytics: Google Analytics, Hotjar.

Career Opportunities After the Course:

Digital Marketing Specialist
SEO Analyst
Social Media Manager
PPC Campaign Manager
Content Marketing Strategist
Email Marketing Specialist